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Why Mobile Marketing Truly Substantial Is

You should probably have several years in a row that mobile marketing at the door, but temporarily stayed the hype. Only this time the figures show that there is actually, what is moving:
- 4 billion people worldwide now have a mobile phone available. That is more than half of the world. By comparison, there are ‘only' 1.9 billion Internet connections worldwide.
- According to the ‘Mobile Marketing Association "will 85% of all phones sold in 2011 smart phones, phones that have much broader capabilities than previous generations of mobile phones.
- In 2013, our mobile PC take over as the most used device for Internet access. (Gartner research)
- In 2014 there will be a 90% penetration of mobile Internet (Gartner Research)
- Under former CEO of Google, Eric Schmidt, the growing adoption of mobile web eight times faster than the first wave of PC Internet adoption.

Impressive numbers. In essence, it is especially important to remember that short term, we switch to a market full of smart phones where the adoption of mobile Internet is growing very quickly. This evolution has a great influence on our behavior. We are becoming more mobile and connected is almost permanently "online". Personally, I find myself using my mobile, to large – and rightly – the annoyance of my wife; regular tweets send from the car, emails Niles in the queue for the supermarket, the latest Face book news view between each dish when I eat out etc. It is a habit and an addiction. One thing is certain: it changes the way we live and work.

Monophobia
Do you remember the discussions about who is and is not a cell phone would buy? That seems long gone. The mobile phone has today become indispensable in our daily life. Indeed, from a British study found that 53% of people fear being without a mobile phone. There is even a term for it: Monophobia (an acronym for No Mobile Phone), which is defined as a feeling of stress comparable to a visit to the dentist.
Besides our keys and wallet, the mobile phone has become our partner. There is no communication closer to us. This offers special marketing opportunities. Moreover, we are only at the very beginning. The changing mobile technology offers more features and more, we increasingly with our mobile phones in the weather will be. For example, 4G users (the successor to the 3G technology for mobile Web access) spend twice as much time on the web via their phone than 3G surfers. Ease of use (read: speed), the use of the Web is extra high level.
The emergence of new technologies such as visual search will have a big impact. Think of the possibilities of Google Goggles, currently still in its infancy, but it gives a picture of the near future – and the marketing opportunities.
Contact:
The mobile phone ensures that we constantly and in real time connected with friends and family. 90% of the time spent on the mobile phone is social. In addition, that goes beyond ‘calling'. In 2010 Twitter had a 347% growth in mobile users, and now more than 200 million people use Face book mobile. We wear our ‘social graph' literally into your pocket.
Convenience:
We are becoming increasingly common for a quick way to look up some information. If we soon have to find a good restaurant or even the price of a product to search for the ideal mobile phone is our help. Nevertheless, indoors, consider the example of the application of Nespresso, which allows new app from the capsules to order in the online shop. Predictions indicate that mobile commerce (currently accounts for 15 billion U.S. dollars) will increase up to 215 billion in 2015. The mobile phone makes our life a lot easier and more efficient, and brings several other devices together in a multi-functional whole. It is our firm still and video, our alarm clock, our agenda … you name it. Again, the technology becoming more versatile. Think of augmented reality applications (which until recently seemed too much a gimmick)
Entertainment:
Anyone who ever played the game Angry Birds knows that mobile gaming is hot. Meanwhile, the game was already downloaded 100 million times and has more than 70 million U.S. dollars raised.
Nevertheless, it is not just gaming, including listening to music, and video sharing are particularly popular mobile. In 2013, 64% of all mobile video traffic takes. The mobile phone ensures that we never get bored…

A. We do nothing!
Many marketers are busy with the integration of social media and want them focused. This means that the possibilities for mobile marketing are not at issue here. Society is changing so fast that we always have to switch faster. Even though numbers of users of certain channels (egg Foursquare) or certain equipment (egg tablets) is relatively low, it is important to you as a marketer and organizations more quickly to prepare for the possible implications and opportunities.

B. We should make an app!
Marketers who are open to new possibilities and see the relevance of mobile marketing to hit the basics quickly and think about only one thing: we need an application built around our brand. That is not the right approach. You do not make TV spot just because TV is. It is important to mobile marketing strategic approach so that it actually can have an impact. Here is a guide to action in July to start:
1- Do yourself a Smartphone: it seems obvious, but too often, we do statements about things we have no understanding of. Think how many people judge a tweet on Twitter without ever having seen up close? It is important to experience what is possible in a sensible way to think about opportunities for your brand or organization.
2- Build internal knowledge: appoint someone responsible within the organization that monitors developments and experiments with the possibilities of mobile marketing. Choose someone from interest itself actively engaged with this issue.
3- Investigation of the mobility of your target audience: researching your target market is an important step. Determine the present needs and bring the ‘mobile' behavior are: how big is the penetration of smart phones in your target audience, what type of devices are most often used (iPhone, Android, Blackberry, …) which applications are downloaded, what do they expect of your brand …
4- Make sure the base is good: if you know that more people consume mobile content, it is important that the user be also offered on mobile devices. Think of a mobile website, a mobile shop and the design of your communication (exp.email) on the mobile.
5- Set clear objectives: It is important to determine in advance exactly, what you want to achieve with a mobile strategy. Want to raise awareness around your brand, your image design, sales and generate customer loyalty incentives? Make clear choices that are the foundation of your mobile strategy.
6- Be relevant and think from the three pillars: how you think from your brand values and target appropriate to respond to the three pillars contact – convenience – entertainment. Use them as a guide to your objectives translate into a relevant mobile proposition.
7- Measure and report: even though the experiments or pilot projects, it is extremely important to measure your actions and feedback on your lenses. Measure the right elements. Research shows that 26% of apps only one time use. Pure measuring the downloads is not enough. Determine the appropriate KPIs to a proper assessment.
The way most organizations, mobile marketing approach is similar to the way we social media 3 to 4 years ago approached, or even the Internet 15 years back. No structural budget released, there is no knowledge built and there is usually no clear strategy or objective present. Hopefully this situation can already sketch of inspiration to get started.

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About the Author

(2006) B.Sc. of commerce in accounting. Banha University - Faculty of commerce . The Cumulative Grade: Pass

Capable of dealing with Windows operating systems. Excellent experience in Microsoft Office Tools. Good experience in computer hardware. Capable of learning and handling any software packages. Internet.

I have capable to do many tasks such as managing user accounts, Permissions, Network Printers, Monitoring Configuring Clients, TCP / IP, Subnets, Also Managing Network Infrastructure Such As DHCP .DNS, WINS and Remote Access. • Protecting Network from Internet Users using ISA Server as a Firewall and Proxy. • I have experience to install and maintenance VUE and Prometric testing systems. • Perfect command of Windows 95/98/NT/2000/XP/2003 Operating systems • Maintenance, Network, ISA. • Adobe PhotoShop, Adobe Premiere. • Visual Basic. • Perfect command of Microsoft Office. • Internet

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