Designing learning pathways to empower employees
How we prioritized employee upskilling and career growth learning paths to support an enterprise-wide process of transformation at SanchoBBDO.
Role:
Head of Transformation
Organization: Sancho BBDO
Location:
Colombia
Date:
2018-2021
01.
New skills for a new way of working
As part of the transformation program at Sancho BBDO, we restructured the operating and talent model of the organization to foster the adoption of a new collaborative, digital-first and agile way of working.
To achieve this goal we designed and launched an employee-centered knowledge management program focused on supporting employees with role-specific and career development skills through online and in-person courses.
Hard skills and soft core skills
02.
Throughout the whole program we prioritized three type of skills for every employee: hard skills (role specific technical knowledge); core skills (collaboration, agility, critical thinking, communication and leadership) and company-specific skills (principles, strategic tools and processes).
03.
A year-long journey for every employee
The program combined online, peer-to-peer and in-person courses organized around different formats.
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Designed and delivered by the SanchoKnows team and outstanding employees.
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Delivered through third-party online platforms like Crehana and CXL.
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Through the support of new partnerships built with Google, Facebook, Microsoft and BBDO’s global program BBDO University
04.
A playful content universe
To communicate all the efforts related to the program, we developed a new brand: SanchoKnows. Our approach was focused on making our editorial, graphic and content efforts appealing, relatable and narrative-driven. Through these lenses we came up with a visual imaginary composed by different characters, forms and styles that enabled us to keep the knowledge experience fresh and creative.
05.
Key Facts
400
Employees certified in multidisciplinary programs through Crehana.com
250
Employees certified by Facebook as Creative Strategy professionals
150+
Newsletter knowledge "capsules" delivered between 2019-2021
06. Team
Camila Ortega, Kattalina Espinel, María José Herrera, Paola Tibaduiza, Samantha Gonzalez, Juan David Jaramillo, María Fernanda Duque, Flare BBDO and others.