Converting a corporate website into an innovation editorial platform
How we transform Young Marketing’s website into a digital hub to empower and connect Spanish-speaking entrepreneurs, small businesses, and innovators in Latin America.
Role:
Content Director / Editor-in-Chief
Organization:
Young Marketing
Location:
Colombia
Date:
2013-2014
01.
A space to keep track of the future, en Español
In 2013, Young Marketing was on its way to becoming an established digital marketing agency and co-creation lab. The digital landscape was mostly dominated by English content, leaving limited resources for Spanish speakers. Recognizing this gap, we took it upon ourselves in 2014 to embark on a transformative journey. Our goal was to make our website more than just a platform - we wanted it to become a digital hub for sharing insightful articles and cutting-edge perspectives on the latest trends, news, and strategies that were reshaping industries across the globe.
02.
Hub for change-makers and innovators
Our website became a go-to destination for Spanish-speaking professionals seeking knowledge, case studies, and inspiration about the drivers of change that were reshaping business, technology, education, marketing, collaboration, and civic life.
monthly unique visitors
60,000
newsletter subscribers
12,000
social media followers
15,000
03.
Visiones, a platform to learn from forward thinkers
Our efforts not only elevated the visibility of youngmarketing.co, but also gave space to voices from the innovation and entreprenurial circles in Latin America. VISIONES was a collection of weekly short-video capsules where some of the most forward-thinking creators, innovation leaders, and makers from Latin America shared their unique insights
04.
Innovario: from digital insights to a print publication
In 2015, we released Innovario, a book that showcased our top articles from the website. As the editorial director, I worked with a team of 7 writers and designers to carefully select the articles and oversee the design process. We put a lot of effort into crafting each page to truly capture the essence of our platform. The end result was a captivating compilation that provided our readers with a unique and enjoyable way to explore our content.
Book Design by Angélica Cardona, Valentina Porras & Santiago Arango
05. Team
Camila Ortega, Sergio Villaveces, Santiago Arango, Diana Ferneynes, Sebastián Ramírez, Angélica Cardona, Valentina Porras, Mauricio Salazar, Andrés Mora, Alejandra Acosta, Sarah Moreno, Tariq Burney.